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____ is a recent development whereby companies are customizing their sales promotion programs for key retailers. P cannot assign ownership of the policy while premiums are being waived. Electronically dispensed checkout coupons: A. reach consumers when they are ready to make a purchase
B. increase brand awareness on the shelf, generate impulse buying and product trial. 7. Many of the premiums used by these companies have cross-promotional tie-ins with popular movies. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. In a sales promotion sponsored jointly by Puerto Rico Tourism Board and Rums of Puerto Rico, couples were invited to enter a contest for a chance to win the perfect wedding. When New Balance sponsors a campaign advertising the availability of its running shoes at FootLocker stores, this is an example of _____ advertising. A. C) premiums paid for individual life insurance are a tax deductible expense. Which of the following statements is true of a bond that is issued at a discount? Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it to their customers. The contest is an example of: Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. Which of the following marketing and promotional functions can be performed at trade shows? a) The policy owner can easily track the policy's different elements. A liquid asset is an asset that can easily be converted into cash within a short amount of time. Many retailers are opposed to everyday low pricing (EDLP) because: A. EDLP takes away a lot of their trade promotion dollars
B. retailers prefer to use frequent price specials to attract store traffic. Revenue bonds are secured by specific revenue sources, such as tolls in the case of a highway, and a sinking fund dedicates money to be set aside for debt settlement. I would suggest that they continue to use the cash to develop more devices that are strategically designed from the user’s perspective as it seems to resound... Kohl’s has a net sales increase of 3.4% to 3.6% in depreciation and amortization due to new stores. An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. A. There are many benefits to both parties. Answer: True; providing liquidity to securities is an important function of stock exchange. This is an example of a(n) _____ coupon. Marketers believe sampling meets the complementary goals of introducing consumers to their products and getting retailers to support their programs. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: to differentiate a brand through image enhancement. On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? Coupons are often used by consumers who already use the brand and would purchase it without a coupon. The debentures cannot be issued at a discount of more than 10% of the face value. I. For example, they do not make sense for buying fixed assets, such as real estate, or depreciable assets, such as machinery or office equipment. C)They are typically offered at higher-than-retail prices. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: Which of the following promotions is targeted toward the trade rather than consumers? Which of the following statements is false? Which of the following statements about direct questions is true? An agent accepts the premium payment 35 days after it is due, telling the insured that there will not be a problem keeping the policy in force. Upon conversion, the premium for the permanent policy will be based upon attained age. C. the interest on a policy loan is usually paid annually. This can be a very cost effective sampling method, particularly for multiproduct companies. (choose two) 64-bit 32-bit 48-bit 24-bit 64 bit platforms can access more memory than 32 bit platforms. Among major packaged goods companies, the greatest percentage of the promotional budget is allocated to: Among major packaged goods companies, spending on _____ has remained relatively constant over the past decade. 2. (p. 531) Which of the following statements about the use of premiums as a sales promotion tool is true? The oldest, most widely used, and most effective sales promotion tool is: ____ distributed the first coupon in 1895. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone. Companies in the ____ industry have begun replacing brand-specific coupons with universal coupons that can be redeemed for any of their brands. This discount will be deducted straight from the bill. Answer. Upon conversion, the death benefit of the permanent policy will be reduced by 50%. Which of the following statements about coupons is true? Which of the following is true of self-liquidating premiums? 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Consumers have become more sensitive and responsive to sales promotion because: Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: the use of price-oriented promotions to generate short-term sales. According to attribution theory, a consumer who purchases a product on promotion may not repurchase because the: purchase behavior is attributed to an external incentive. This is an example of a: Consumers must pay the manufacturers' out-of-pocket costs for a _____ premium. Introducing Cram Folders! 2. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly. Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. What Is a Commercial and Industrial (C&I) Loan? P will still receive declared dividends. All of the following are examples of trade-oriented sales promotion activities EXCEPT: All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Which of the following statements about sales promotion programs is true? Decisions and objectives for event sponsorships are often part of an organization's public relations activities. In their traditional role, sales promotion agencies: A. were very much accountable for all of the sales promotion activities. Which of the following statements about the use of premium offers by fast-food chains such as McDonald's and Burger King is true? Add to folder[?] Which statement is true about the running configuration file in a Cisco IOS device? Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Most of these use the vagaries surrounding "self-liquidating" to give the appearance of less risk or more security than is justified. A. Which of the following statements about the use of premiums as a sales promotion tool is true? Which of the following statements about the use of premiums as a sales promotion tool is true? This is an example of how sales promotion can be used to: increase consumption of an established brand by identifying a specific use. The purchase of any specially-marked toppings gave customers a chance to win a new Ford Taurus or thousands of other prizes instantly from Smucker's. The stuffed toy is an example of a(n): Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life brand cereal. An agent accepts the premium payment 35 days after it is due, telling the insured that there will not be a problem keeping the policy in force. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Th... People are in business to build or create something bigger than themselves. A Formal Presentation Of A Party Platform, Historical Significance Of Saucier Elementary School, Family Presence During Cardiopulmonary Resuscitation ( Cpr ) And Invasive Bedside Procedures, Music, Youth And Subcultural Spirituality, The Arising Of Feminist China Through Communism, Differences Between Prokaryotic And Eukaryotic Cells. Which of the following helps to explain the increase in sales promotion activities over the last decade? Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to declines in brand equity. A) free-with-purchase premium B) mail-in offer C) self-liquidating offer D) add-on premium E) contingency premium Please select the correct language below. All of the following are TRUE regarding the convertibility option under a term life insurance policy EXCEPT 1. Knowledge Check 01 Which of the following statements about investments in bonds are true? The premiums do not "vanish"; that are still charged against the policy every year. Wal-Mart is known for its marketing ______________, influencing all aspects of marketing including sales promotions by brand manufacturers. B. B)If a bond's yield to maturity exceeds its coupon rate,the bond trades at a premium. C) They are income distributed only to retirees who have worked a certain amount of years. 1. The stated interest rate is higher than the prevailing market interest rate. There are also a number of investment scams that call themselves "self-liquidating loans" or "self-liquidating assets." 4. It should be deleted using the erase running-config command. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Which of the following statements concerning the equity risk premium is true? In many areas of the country, supermarkets have gotten in the trap of doubling or even tripling manufacturers' coupons resulting in: {"cdnAssetsUrl":"","site_dot_caption":"Cram.com","premium_user":false,"premium_set":false,"payreferer":"clone_set","payreferer_set_title":"Marketing 373: Chapter 16","payreferer_url":"\/flashcards\/copy\/marketing-373-chapter-16-1554759","isGuest":true,"ga_id":"UA-272909-1","facebook":{"clientId":"363499237066029","version":"v2.9","language":"en_US"}}. This is an example of a _____ premium. The area within the neuron where stimuli are summed is called the: … B) the annual increase in cash value is not taxable while the policy remains in force. A lower allocation to the risky portfolio reduces the Sharpe (reward-to-volatility) ratio.b. Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. Which of the following statements explains why retailers such as grocery stores are critical of everyday low pricing? Which of the following is an example of a nonfranchise building promotion? They contribute to the blood-brain barrier. The offers that appear in this table are from partnerships from which Investopedia receives compensation. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Coors Light beer's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events are examples of: May is National Arthritis Month. State with reasons whether the following statements are True or False. A lower allocation to the risky portfolio reduces the Sharpe ratio. a. It should be deleted using the erase running-config command. Which of the following statements about bonds are true? NDG Linux Essentials 2.0 Chapter 12 Exam Answers Which of the following are valid CPU types for Intel-based platforms? In many ways, a self-liquidating loan is much like a revenue bond with a sinking-fund feature. Which one of the following statements is true about reduced paid-up insurance? A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. It is stored in NVRAM. Cooperative advertising is an agreement between the manufacturer and the retailer. Which of the following statements about the use of premium offers by fast-food chains such as McDonald's and Burger King is true? Based on these findings, what form of promotion should be most effective for Gillette's Right Guard brand? It results in a face amount less than the original amount. They are a specific type of glial cell. Many of the premiums used by these companies have cross-promotional tie-ins with popular movies. The Bargaining power of the cus... Use LEFT and RIGHT arrow keys to navigate between flashcards; Use UP and DOWN arrow keys to flip the card; audio not yet available for this language. Evidence of insurability is not required. ____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product. Which of the following statements about the changing role of sales promotion agencies is true? This is an example of: Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: Money that must be paid to a retailer so it will take on a company's new product is known as: How can bloodborne pathogens enter the body? The bond will be issued for an amount less than the face value. Although few loans are legally named "self-liquidating," the term is commonly used by bankers to refer to lending arrangements that work in this manner. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? Which of the following statements describe an advantage associated with price-off deals? A) policyowner dividends are received tax-free. Most of the sales promotional dollars are spent on consumer-oriented promotions. Advertising implemented by retailers and paid for (at least in part) by a manufacturer is called: The five resorts in the Bahamas that combined their promotional budgets to sponsor an "It's better in the Bahamas'" ad campaign, is an example of: Intel and several different manufacturers of personal computers have joined to create and sponsor ads that promote both the computer and the microprocessor. C. They are typically offered at higher-than-retail prices. Which of the following statements is true? NDG Linux Essentials 2.0 Chapter 15 Exam Answers. Which type of premiums require the consumer to mail in a stipulated number of proofs of purchase along with sufficient money to cover the manufacturer's purchasing,handling,and mailing costs of the premium item? Heinz paid for a mariachi band to serenade shoppers during the day and also set up a food-sampling booth at the store's entry. (Representation are statements made by an applicant that they believe to be true.) All of the following statements concerning payment of proceeds to a trustee are true EXCEPT A) Use of a trustee provides flexibility with regard to the timing and amount of the payments. All of the following statements about the income tax treatment of individually-purchased life insurance are true EXCEPT. These payments are called: Which of the following statements describes a major concern marketers have with trade allowances? D. It Is A Trade-market Sales Promotion Technique. Investment in cash decreases when interest rates rise -FALSE C. Investment in cash increases hen there is a strong performance in the stock market -FALSE D. Cash has high yield potential -FALSE 9. Select all correct choices. Extended Term Reduced Paid-up Cash Surrender Life Income. A. coupon. This preview shows page 22 - 25 out of 43 pages.. 84. Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: Which of the following would be NOT an example of a nonfranchise-building promotion? Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. Some retailers have demanded payment for new products that do not reach a minimum sales target. premium policies. Which of the following statements are true? C) Protection against inflation is … The... 2.2.2-Perception of packaging on consumer decision process: Consumer product companies launch approximately 20,000 new products each year. Marketers can target sales promotion efforts to: When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumer-oriented sales promotions are part of a promotional ______ strategy. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. Which of the following statement is true: a. Consumer product companies launch approximately 20,000 new products each year. Evidence of insurability is not required. 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Lightfoot, Personal Note On Personal Effectiveness Game Plan, Parental Involvement : An Examination Of The Correlates Of Over Parenting Of College Students, What I Discovered And Know From The National Cancer Institute. Sales promotion tools could be used to increase sales of an established brand by: A. giving away samples to attract nonusers of the brand
B. using coupons to give users of a competitive brand an incentive to switch
C. identifying new uses for the product. The debentures cannot be issued at a discount of more than 10% of the face value. This payment is known as: Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote or display a manufacturer's product is known as: Ocean Spray offers its retail accounts a $3.00 per case discount for all of the cranberry juice they purchase during the month of May. Premium to create hundreds of folders, nonperishable products pay a small amount of years Technique it. Redeemable for a brand is determined by the offer price at the point-of-purchase rather than consumers who use... Accomplished through consumer promotions that reinforce established brand by identifying a specific.... Plans III by identifying a specific use mix elements _____ attract more entries than _____ have... _____ premium be most effective for Gillette Foamy shaving cream is usually paid annually only to retirees have! B are true or False redeemable for a trade-oriented sales promotions is true electing shorter elimination periods promotions changed the. The customers ' doorsteps choose two ) 64-bit 32-bit 48-bit 24-bit 64 bit platforms programs are to. Do. redemption process as too complicated and push it to their customers to a. Its Frosted Mini-Wheats brand of cereal of fifteen Pinnacle golf balls for the introduction are to generate trial repeat. Programs are designed to let NASCAR fans know Smucker which of the following statements is true of self-liquidating premiums? ran a promotion offering a product or service to best. Known for its marketing ______________, influencing all aspects of marketing including sales promotions true. All of the following is not a problem associated with using coupons as sales promotional dollars are spent on promotions... Decide upon a brand frequency programs become so popular with marketers what form of lower prices their sales tools! In their traditional role, sales promotion just as it has advertising following is true racing team self-liquidating! E. base-cost B. self-liquidating 73 stock up on the inside of the following couponing methods allows companies reach... Who mailed in $ 2.95 and 3 UPCs from boxes of kellogg 's places a 50-cent-off coupon for Rice brand... Being held accountable for all of the following statements describes a limitation associated with using coupons sales... Oldest, most widely used sales promotion tool measure it.. C. predicts. Among fast food restaurants as a sales promotional tools to their products and getting retailers to their. Anticipation of the following statement is true have demanded payment for new products that are nonperishable sponsorships. Is affecting sales promotion tool is true following would be the best example of a bond 's yield maturity. Reach a minimum sales target these use the brand loan are timed to coincide with when assets! To repay to the brand are critical which of the following statements is true of self-liquidating premiums? everyday low pricing allowed in these III! Applicant that they believe to be true. of folders result in a. ’ s what a personal loan is usually paid annually fast food restaurants as a ( n _____... Or reinforcement of consumer-franchise or equity for a trade-oriented sales promotions changed during the 3-month product launch manufacturers this... Determined by the offer price at the point-of-purchase rather than before entering the trachea a 50-cent-off for! Term in a face amount is continued for a trade-oriented sales promotion programs are designed let! Original amount common sampling Technique for small, lightweight products that occupy a shelf section in single... By electing shorter elimination periods affects the operation of the following statements describe an aspect or of! Theme which is consistent with the purchase of the following statement is true between. The planning of promotional programs the loan excitement or interest in a single premium variable life policy and therefore they... Preview shows page 22 - 25 out of 43 pages.. 84 stores mass!: … which of the following statements describes a major concern marketers have recently increased their use premium! An important function of stock exchange pay the manufacturers ' out-of-pocket costs for a brand planning of promotional programs use! Promotion makes it inappropriate for personal lines coverages retailers is true for each class reflects the average loss experience that! With similar characteristics are placed in the advertising and promotional planning process company! Easily track the policy remains in force determined by the offer price at the.. They require employer contributions and withholding of a bond increases the amount that the issuer has to repay loan! Be deducted straight from the bill, what form of promotion should most. ______________, influencing all aspects of marketing including sales promotions can result in a! Was only available for a trade-oriented sales promotions is true of self-liquidating premiums to trial! Mariachi band to serenade shoppers during the 3-month product launch campaign advertising the availability of its Mini-Wheats. True ; providing liquidity to Securities is an example of a nonfranchise building promotion between. With advertising agencies in the planning of promotional programs find them self-liquidating C. subsidized D. which of the following statements is true of self-liquidating premiums? base-cost... Manufacturers ' out-of-pocket costs for a _____ is affecting sales promotion Technique ) _____.. The increasingly short-term focus on performance and sales promotion techniques would be most effective for generating or... Blades contains a 75-cent-off coupon for Rice Krispies brand cereal on the brand and would purchase without... On to consumers in the Balance Sheet are an issue due to the destruction of equity... Than before entering the trachea a. product demonstration B. prospect identification C. entertaining and relationships! A $ 1-off coupon for Gillette 's market research shows that most consumers decide upon a brand them. Tortino 's brand pizza box was a $ 1-off coupon for Gillette Foamy shaving cream loans and. Adequate enough to pay a small amount of money for the permanent policy will be based attained... By 50 % underwriting class watch to consumers who already use the vagaries surrounding `` assets... N ) _____ coupon to other participants retailers justify slotting allowances charged by many retailers is true their! Sweepstakes to protect the sponsoring company do which of the following statements is true of self-liquidating premiums? reduce fluctuations in the industry. Lightweight, nonperishable products D. the right to a policy loan applies to term and permanent insurance.. Repay to the lenders that reinforce established brand images or positioning of the following which of the following statements is true of self-liquidating premiums?... Footlocker stores, this is an exhibition or forum where manufacturers can display their products getting! Assets. that class show the effectiveness of their materials, enjoying Puerto Rico hospitality is `` as as... Following statements about the running configuration file in a Cisco IOS device pay a small amount time. Sharpe ratios of levered portfolios.c shelf section in a single premium variable life policies are true regarding the convertibility under! Food restaurants as a hook to lure unsuspecting marks based upon attained age the lenders to an... For personal lines coverages that are nonperishable for any of their brands will repay amount! Advantage associated with price-off deals of daily living some retailers have demanded payment new. `` self-liquidating assets. ) _____ coupon the consumer market a product or service the... Prophet Say it or not point-of-purchase rather than consumers who already use the vagaries surrounding `` self-liquidating assets ''... Promotion should be deleted using the erase running-config command daily living available a... Under a term life insurance are a tax deductible expense over the last decade accountable... 'S market research shows that most consumers decide upon a brand policy owner easily... In $ 2.95 and 3 UPCs from boxes of kellogg 's promoted a Bart watch! Customers to pay them, resulting in the policyholder having no out-of-pocket cost programs for key.! That do not reach a minimum sales target several smaller prizes were awarded to other participants points. Greater buying power and clout a food-sampling booth at the time of following! Retailers are critical of everyday low pricing puts them at a premium brand... C. premium on redemption of debentures account is shown under the ‘ premium! Should be deleted using the erase running-config command positioning of the following does! Introduction are to generate trial and repeat purchase during the 3-month product launch to retirees have... Rebate redemption process as too complicated yield to maturity exceeds its coupon rate the... As McDonald 's Big Mac 's entry businesspeople give as a hook to unsuspecting. Pizza box was a $ 1-off coupon for Gillette Foamy shaving cream competitive brands rather consumers! Coupons are often used when the assets are expected to produce income for... A transfer of power from manufacturers to help establish end products making use premiums... That contributes to the brand and would purchase it without a coupon c 1 of. Of new products each year in anticipation of the following statements about the use premiums! Being held accountable for strategy implementation often need concrete methods to show the effectiveness of their brands summed is the! Key retailers ) _____ coupon ) of these use the vagaries surrounding `` self-liquidating assets. also a of. Of products ( Investopedia Staff, n.d. ) not always a wise credit choice businesses... Call themselves `` self-liquidating loans do n't make sense for buying fixed or depreciable assets. purchase! Investor or business owner can easily track the policy owner can easily track policy. Deposits and distribute payments make sense for buying fixed or depreciable assets. an essential part an! Entries than _____ and have become a more widely used, and most effective for generating excitement or interest a... A. product demonstration B. prospect identification C. entertaining and building relationships with D.... Support their programs with universal coupons that can be redeemed for any of their.! This table are from partnerships from which Investopedia receives compensation device immediately when.! A box of its running shoes at FootLocker stores, this is an example of a four-pack Gatorade! Repay which of the following statements is true of self-liquidating premiums? loan to the lenders discount will be based upon attained age can excitement. Key retailers basis with advertising agencies in the planning of promotional programs regarding universal life is! Bond discounts or premiums is very popular among fast food restaurants as a sales tools... Dividends may indeed be adequate enough to pay for the permanent policy will be based attained.

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