research methodology on online shopping pdf
Journal, 1(2), 36-44. Technological inventions all over the world have changed the perception of consumer behavior. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. Before going into the strategies of data collection and analysis, a … analyzed with the help of factor analysis. online shopping pertaining to convenience, privacy, security, satisfaction, quality etc. The data have been collected by stratified random sampling method. Consumers are playing a significant function in online shopping. The data were collected from 150 respondents residing in Trichy in Tamil Nadu. PDF | On May 16, 2012, Aurélia Michaud-Trevinal and others published Online shopping experiences: a qualitative research | Find, read and cite all the research you need on ResearchGate India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The primary data were gathered by an online survey of US consumers via Amazon Mechanical Turk. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping … This qualitative research is … So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. product available to them. It is a form of electronic commerce. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … The book is, in fact, an outgrowth of my experience of teaching the subject to M.Phil. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. The study highlights the fact that the youngsters between the age of 20-25 are mostly poised to use the online shopping. 3; Issue 1; January 2018; Page No. with MAXQDA, QDAMiner, ATLAS.ti, Qualrus, Nvivo 19. Over the last decade maximum business organizations are running with technological change. Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the customer from personally visiting the store. To identify the factors influencing consumer to buy online 4. However, few efforts have attempted to employ the cost concept to analyse consumers’ online behaviour. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. experience of online shopping. The emergence of the internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper way to make purchases. RESEARCH: a way of examining your practice… Research is undertaken within most professions. theory of reasoned action, Technology acceptance model and diffusion of, Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Online research methods (ORMs) are ways in which researchers can collect data via the internet. It intends to explore the consumer’s perception on online shopping. internet access both at work and at home. Subject: Research Methodology Vetter: Prof. M.S. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. online shopping, the research question is: “What individual factors motivate a buyer to purchase online as well as restrain to purchase online”? Consumers now have various online To identify the factors influencing consumer to buy online 4. Evidently E-shopping in this industry cannot exist as separate entity on its own; it is dependent on its link to an actual business retailing process. They have mixed reactions towards online shopping. Abstract In the era of globalization electronic marketing is a great revolution. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. This project is an attempt to provide the advantages of online shopping to customers of a real shop. has been collected through a survey of 100 consumers of Kurukshetra by using, perceive online shopping with positive frame of mi. Justify why you chose those methods … Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. The Indian economy has been consistently showing good signs of growth, with the average GDP growth rate at 7.5% in 2015-16. Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources. Similar to these findings, consumers’ perception of the complexity of online grocery shopping has been shown to negatively affect adoption of online grocery shopping (Verhoef and Langerak, 2001). India has more than 110 million internet users out of which one half opt for online purchases and the number is rising sharply every year. Enhancing the trust in m-commerce among the US consumers with higher education level could help companies attract more potential users. It has laid some foundation and how research methodology is … Academia.edu is a platform for academics to share research papers. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Primary data was collected from 200 respondents using random sampling technique with the help of structured questionnaire. Research methodology 3.1 INTRODUCTION In this chapter the research methodology used in the study is described. Online Shopping In Kanchipuram. 1. Customers agree with the statement that online shopping is more expensive than manual shopping, its take more time to deliver the products and they are facing problems while making online purchases. sentiment analysis) Rather rarely used in combination 18. THE FACTOR LOADING (INFLUENCING) ON ONLINE SHOPPING: Online store deliver the order very quickly, Online shopping sites secure and error free, I can save a lot of money by online shopping, While shopping online, I hesitate to give my credit card, Shopping Online allow me to have better item selection, I feel satisfied with the decision to purchase through, customer prefer online shopping because we can, Using online shopping enhance my shopping. This trend however does not hold true for the B2B e-Commerce companies which are profitable with greater GMV values. This study findings that identifying different pattern of online product purchase, online purchase frequency, age wise purchase pattern of online purchase. Chapter 3 Research Methodology 3.1 Introduction This chapter details the research process the author employed in depth, highlighting the underpinning paradigm, methodology, methods, data analysis process, and trust-worthiness measures. However, goal-oriented motives are more common among online shoppers than are experiential motives. 3.Kumar, Ranjit, 2005, Research Methodology-A Step-by-Step Guide for Beginners,(2nd.ed. For this purpose, with help of convenient sampling method 150 respondents were selected and data were collected through structured questionnaire. I used keywords such as, “online shopping and effects on economy” and “online shopping and its advantages”. Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. 1. So the present paper is an attempt to explore the factors influencing consumers to buy online. students for the last several years. According to (Liu and Wei, 2003) consumers’ perceived usefulness and perceived ease of using the Internet for shopping purposes have positive effects for consumer adoption of online shopping. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Many respondents prefer the e-tailor who provides a positive virtual atmosphere with more products in large varieties and the ease of finding a product with discounts. Due to technological advancement, the concept of competitive advantage is eluding day by day. With most major supermarkets now competing online as well as offline, competition in the UK is intensifying to offer added value services to online customers, above and beyond the mere delivery of groceries (Robinson et al 2007). In an energetic business environment, companies identify the power and significance of internet to fascinate customers' attention. This project is an attempt to provide the advantages of online shopping to customers of a real shop. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. … It is also found that the majority of the people who shop online buys books online as it is cheaper compared to the market price with various discounts and offers. Objective: This research is conducted to examine the online shopping behaviour of generation Y in relation to the cultural values of Germans and Swedes. The collected data were analyzed with the help of SPSS package by using Percentage Analysis and ANOVA single factor. The applied statistical techniques were factor analysis and multiple regression analysis. easier and in economic way. I chose the articles that I used for my bibliographies by looking through the online sources and seeing if the information pertained to my subject matter and research question. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING, A consumer perception towards online shopping, Attitude Toward The Site II: New Information, Attitudes towards online shopping: A comparison of online shoppers in China and the U.S, CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING-THE CASE OF PUNJAB, Investigating the adoption of apparel m-commerce in the US market, Our Heritage A Study on Online Shopping Behavior in Kolkata, West Bengal, Trends in Consumer Behavior towards E-commerce and its Impact on Indian Economy, Consumers Preference towards Online Shopping -A Study with Reference to Mumbai City, CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING. For this purpose the data from 400 respondents was collected in the form of questionnaires. Mixed Methods Research integrates both Qualitative and Quantitative Research. 2, pp.177-181. Data is the information that you collect for the purposes of answering your research question.The data collection methods you use depend on the type of data you need.. Qualitative vs. quantitative data. The Internet explosion has opened the doors to a new electronic world. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. price of the products have the most influencing factor on online purchase. Now in this era consumers prefer online shopping rather offline shopping. All content in this area was uploaded by Jaimin Kamleshbhai Patel on Jun 22, 2019, Research Guru: Online Journal of Multidisciplinary Subjects (Peer Reviewed), Assistant Professor, Faculty of Commerce GLS University. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there should a positive impact resulting in more customers looking to carry out their grocery shopping online. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical. potential was valued at USD 300 Billion in 2014, and is expected to reach USD 700 Billion by 2020. Online shopping is still considered to be a convenient way to purchase goods, but the convenience is not the key factor. Elderly, female or lower income consumers could be the next business opportunities for apparel e-tailers. Finding Mixed Methods research in the Databases . Findings The geographical area where the study was conducted, the study design and the population and sample are described. Especially, online shopping is a rapidly growing e commerce area. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. E Commerce and e-shopping create opportunities for businesses to reach consumers globally and directly – indeed, they are transforming retailing. from a seller without an intermediary service over the Internet. Most alarming barrier for online shopping was customers have to give their credit card number and they can’t see products personally. The. To know the type of products purchased by consumers through online shopping. With such advantages, the Internet is rapidly becoming the main method of communication and of conducting business conveniently. Our Heritage Introduction Online shopping behavior refers to the process of purchasing intention of products or services via the Internet or web. market price with various discounts and offers. ResearchGate has not been able to resolve any citations for this publication. Evidently retailers see their presence on the internet as an opportunity to further meet the needs of their customers employing the motto of ‘If you can’t come to us, we’ll come to you’. Haq, Z. U. Consumer Perception towards Online Shopping In Kanchipuram. Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor's products to arrive at a decision. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers' final decision, as they can purchase their desired products in the lowest available price. The perception of the consumer also has similarities and difference based on their personal characteristics. innovation theory). The major difference between traditional and online selling is the extent of interaction between the consumer and the seller. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and inter-shop's first online shopping system. In total, 317 eligible responses were received. ),Singapore, Pearson Education. The essence of research, whether basic or applied, lies in the scientific method, and much of this book deals with scientific methodology. Research Methods 17. Collected data has been analyzed by SPSS 21 using KMO and Bartlett's Test to identify which factor is more effective amongst different factors of online shopping. However this number continues to rise at a consistent pace because of falling prices for broadband connections. It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. Online shopping is the process consumers go through when they decide to shop on the Internet. 1.7 Major Topics for Research in Business 1.8 … 120 responses have been considered for the analysis. Join ResearchGate to find the people and research you need to help your work. An enhanced consumer’s apparel m-commerce adoption model was developed through integrating the existing e-commerce/m-commerce theories (i.e. differences in there online-shopping cultures as well. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping. Verhoef, P.C. It intends to explore the consumer’s perception on online shopping. The primary data were collected by administering the questionnaire by following cluster random sampling. This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require. Keywords: Consumer, Consumer behaviour, E-commerce, Information Technology revolution, Indian Economy. A successful web store is not just a good looking website with dynamic technical As online retail growth continues to significantly outpace that of the overall retail market, retailers are raising the bar on customer service while consumers are becoming ever more demanding. emergence of various factors pertaining to online shopping. Online Shopping Factors influencing Gotland consumers to shop online Online Shopping . However, the effects of e- commerce on individual business are varied based on several conditions. III. Customer be. KMO and Bartlett's Test indicates that three influential factors are extracted i.e. and Langerak, F. (2001), Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands. Use of the scientific method in applied research assures objectivity in gathering facts and testing creative ideas for alternative business strategies. To know the type of products purchased by consumers through online shopping. The data sources and data collection methods were used. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior. shopping. The growth in technology offers good opportunities to the seller to reach the customer in faster, PDF | As it is indicated in the title, this chapter includes the research methodology of the dissertation. It has become clear that most of the existing retailers use the online service as an extension of the service that they provide in house. The study reveals that mostly the youngsters are attached to the online shopping and hence the elder people don't use online shopping much as compared to the younger ones. the availability of the proper connectivity and the exposure to the online, based on their personal characteristics. This process revolves around a high level of not just understanding the customers but identifying the right strategy in relation to marketing and what suits the consumer. Today, business internet marketing is the fastest growing segment of online commerce. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception. A structured questionnaire was administered in both electronic and paper form to collect data. Online Shopping and E-Commerce Methodology. Shopping at the click of a mouse is gaining popularity Now-a-days. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. A comparative study of Traditional shopping Vs Online shopping K.Sree Latha Reddy and S.JayaLaxmi Abstract: This era of business is marked with a high degree of dynamism. and offline options from which to choose, and, without a compelling reason to choose one retailer over another, they rotate purchases among multiple firms. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly. By Aaron Smith and Monica Anderson. The purpose of this paper is to empirically determine the key factors influencing the US consumers’ intentions to use apparel m-commerce. KEY WORDS: Consumer Perception, Online Shopping, Factor Analysis INTRODUCTION: From last few years consumers are very interested to do online shopping through various websites and mobile apps. Information Systems, Volume VII, No. They also suggest that adequate sampling of stimuli may be at least as important as, if not more important than, adequate sampling of respondents. The capability of purchasing without leaving your place is of great interest to many consumers. Customers are satisfied with. New Information”, Journal of Advertising Research, Vol. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. A moderator is assigned to conduct and supervise the focus group who invites pre-selected and qualified participants who represent a specific area of interest to be a part of this focus group at a particular time. Although, currently the total e-Commerce spend in India accounts for less than 2% of the total retail spending, eCommerce has become a key driver to create new markets in erstwhile unreachable geographies. There is much more electronic interactivity with the consumer in the form of emails and FAQs. To create the best online shopping experiences, cultural values should be considered within (concentrated) marketing approaches. 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